Social Networking Media and the General Loksabha Election Polls 2014

Read this article to know the role of social networking sites and media in the upcoming general loksabha election polls in 2014 and also to understand why political parties and leaders are using it more rather than practical physical visits all over India.

The Indian political parties have warmed up for the election polls 2014 with the massive use of Social networking sites like Face book and Twitter. The purpose is to interact with the public in a quick and fast manner in the short period available so that they can pull the peoples’ attraction and also their votes.

Well, experts are considering this as a good strategy to have a healthy competition in the elections 2014 which can be proved as a game changer if the mass users of social media respond their favorite leaders over internet. Overall, the policy of going social by the political leaders seems to be a brilliant strategic timeout which is hoped to play a catalyst role.

Why political parties are choosing social media for the elections 2014 as a mode of preaching their messages rather than practical visits and removing their miseries? Is it well justified? Because the policy of using social media means parties are less interested in practically going all over the country and meet the common people of India and help them in real life to increase their chances of winning election 2014 by pulling their favors and votes.

The main reasons for using social media and internet are – [1] Social networking sites are available in the internet for free. [2] It helps to save a massive expenditure. [3] It is faster and quicker than all other modes in terms of interacting with followers and supporters without having to talk much. But of course, computers with internet connectivity are urgently required which are not going to be that much burden for the party leaders.

Yes, there can be some good advantages for the concerned political parties and their leaders from social media. They can seek advices, ideas and remarks from their supporters and followers easily to rethink and revise their strategies to ensure success in the mission. Hence, the plan seems to be working at the moment. Regarding drawbacks or disadvantages, there may or may not be because it depends upon how they interact with people and answer their queries by making sure that no unnecessary argument or havoc arises. Otherwise, the whole scenario of social media will turn into an open battlefield between the public and their leaders with filthy and absurd comments.

From my point of view, leaders who are being nominated or already nominated for the Indian election polls 2014, should visit practically all over India and reach to its every nook and corner rather than using the social media as a weapon to fetch popularity. That will make people understand them better and eventually people will vote for the leader whom they think the most worthy.